Shane Mullins, 43, was born and educated in Nottingham, and began his working life as a professional golfer. He became involved in the sector when he acquired an ailing financial services business and sold it successfully 3 years later, securing a position on the board of a leading Midlands based financial advisory business.

Seeing the regulatory & compliance landscape changing in the UK, he branched out to form wealth management boutique, Fiscal Engineers Ltd, in May 2000. The company has a built up a considerable reputation amongst its client base and professional community and is a multi-award winning firm; Winner of New Model Adviser of the year 2007, 2008, 2009 and the much coveted David Norton Award, recognising business excellence, in 2011.

Shane is the inspiration behind and founder of The Question of Trust Campaign.

Nick Cann CFP has been Chief Executive of the Institute of Financial Planning for 10 years. He also sits as a delegate on the Financial Planning Standard Board CFP Council. He has served as Chairman of the European CFP Council and the International Marketing and Communications Committee. He has overseen significant change in the Financial Planning world and has strong views on the subject.

He sat on the FSA's Distribution Review working group looking at Professionalism and Reputation and continues to sit on relevant panels and working groups including the Professional Standards Group. He is a previous winner of IFA Personality of the Year at the Professional Adviser awards and voted most influential person working with IFAs in 2008. He is a regular speaker at conferences and also occasional after dinner speaker.

Christine Ennew is Pro Vice Chancellor at the University of Nottingham. Her research interests lie in the area of services marketing and specifically financial services. She has focused her research on key strategic themes, including service quality and delivery, loyalty and retention, and service failure and recovery. She has published some 100 articles in refereed journals, presented over 60 refereed conference papers and produced 4 books.

Christine is actively involved in the Financial Services Research Forum, for whom she has completed a range of FSRF funded projects, most notably in relation to the development of the Trust Index. She has also undertaken business oriented research specifically in the areas of customer satisfaction, marketing relationships and trust, including on behalf of a number of major banking organisations.